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III edition of the Week of Italian Cuisine in the World (19-25 november 2018)

The third edition of the Week of Italian Cuisine in the World, which will run from 19 to 25 november 2018, aims to promote internationally high-quality Italian cuisine and the agri-food sector, the distinctive traits of “Brand Italy”, as well as regional tourism, culinary itineraries on the tracks of Italian culinary art and the Mediterranean diet.

The project goes to supplement the actions envisaged in the Extraordinary Promotion Plan of Made in Italy products promoted by the Government to increase the distribution and retail sales of authentically Italian agri-food products, and in the Strategic Plan for Tourism 2017-2022, which aims to highlight the regions less known abroad.

A special focus is directed to protecting and promoting products with certificate controlled and protected denominations of origin in parallel with actions to disseminate the Italian methods of trademark protection based on ways of combating the phenomenon of Italian-sounding products.

Seminars and conferences, meetings with chefs, food tasting events and gala dinners, commercial promotion events and cooking courses are only a few of the activities planned. Culinary art is also narrated through cultural initiatives such as the screening of films and documentaries on food, conferences, concerts, language courses, and photographic exhibitions.

For the complete program overview, please click here.